FA Client Machine exists to help financial advisors like you attract and retain more clients by leveraging cutting edge video marketing strategies (powered by YouTube, Social Media and Email Marketing) to grow your practice quickly.
As the effectiveness of seminars weakens, financial advisors must move their marketing onto the internet. To help ease that transition, I’ve created a fast and easy system to enable financial advisors like you to leverage video marketing in a unique way. Our system is perfect for sophisticated advisors who have a clear niche they serve, because it enables you to get custom yet affordable videos to laser target your ideal client.
Jill Addison, Founder
FA Client Machine
This is The Only Marketing System Designed for Financial Advisors Guaranteed to Attract New Clients with Affordable Custom and Turnkey YouTube Videos
There are 2 main reasons why this is important for you, so click the video play button below to discover how this Turnkey Video System can help you grow your practice like nothing else.
To help Financial Advisors move their marketing online with cutting edge video and automation strategies and resources.
- We love our clients
- We champion what’s special about our clients
- We deliver a personal touch with exceptional customer service
Meet the Team
Founder, FA Client Machine
For over a decade, Jill Addison has immersed herself in all aspects of video production and digital media marketing, blending creativity with strategic thinking to introduce a variety of valuable products and services. She is the author of Financial Advisor’s 7 Steps to Video Marketing Success and her portfolio includes a diverse range of projects such as a full-length feature film, online marketing videos, short dramatic films, nationally broadcast infomercials, and instructional exercise videos. Addison launched FA Client Machine, a digital media marketing company that assists financial advisors with implementing contemporary digital marketing strategies.
Prior to launching FA Client Machine, Addison developed a reputation for providing superior digital media marketing services and turnkey video packages widely used by financial advisors and business owners in a variety of industries. As her reputation and business grew, she introduced new products like her Whiteboard Video Packages that streamlined video marketing and made it easier for her clients to produce effective, engaging content. These invaluable video packages gained the attention of many notable financial experts including veteran James Stewart, CFP® , who worked with Addison to co-create the Turnkey Video System that became the basis for FA Client Machine.
Addison graduated from Kansas State University and after living in two beautiful spots (Boulder, CO and San Clemente, CA) now lives in San Diego with her husband Eric, who founded his own video production company in 2003 (www.100AcreFilms.com). She served as a full-time staff member with a Christian outreach for 13 years, culminating in her work as a Producer on the feature film Magdalena. Magdalena has now been translated into over 100 languages and seen by millions of people around the world. After traveling to 24 countries, Addison continues to have a burning desire to make her life count through philanthropy. She is a Past President of the Board for Professional Women’s Fellowship and served for 6 years with AWANAs in San Diego. Her favorite hobbies are reading and spending time with her husband and boy/girl twin babies.
Janet Bigham Bernstel
Video Production Manager
Janet’s been producing content for over 20 years, for print, broadcast and digital media. After earning a Bachelor’s degree in Communications from Temple University, she joined the top-ranked ABC affiliate news team in Philadelphia, WPVI-TV. She went on to become an award winning reporter and news anchor for an ABC affiliate in Florida, WCJB-TV.
She is the co-author of The Complete Idiot’s Guide to Making Money in the New Millennium, Teach Yourself Personal Finance in 24 Hours, and The 10 Minute Guide to Getting Organized in Business, all published by MacMillan, USA. And she’s written extensively on bank marketing best practices for the American Banker’s Association magazine, Bank Marketing Magazine.
She made the move online as a managing editor for finance-related websites such as the Women’s Financial Network (WFN.com) and two websites for bankrate.com, both aimed at introducing young adults to personal finance.
Janet recently earned a Masters degree in Interactive Media from Quinnipiac University, and continues to explore her passion: communicating ideas with flair through social and digital media production. She has worked closely with Horsesmouth, a professional development network for financial advisors, where she’s created marketing campaigns, written video scripts and produced marketing videos.
She brings her vast experience in finance, marketing and interactive media to FA Client Machine to help advisors grow their practice in the most exciting and engaging way possible today – video marketing!
Her passion for communicating is rivaled only by her zeal for sailing and fine cuisine. She completed a professional program at the Culinary Institute of the Arts in Hyde Park, N.Y., before spending time as a private yacht chef in the Caribbean. In her free time, you can find her with her family aboard their 49’ sailboat, Vision.
Paul Benenati has been helping financial professionals communicate with cutting edge marketing strategies to increase revenues for 11 years. While working at Dow Jones International Marketing Services, he helped increase revenue from $30 million to $115 million by producing award winning communication pieces. As Marketing Manager for the Americas at The Associated Press, he was part of AP’s first corporate level marketing team, tasked with centralizing and modernizing marketing tactics and operations across the U.S. and Latin America. Paul’s background also includes time spent in broadcast production and promotion. He has worked at four New York radio stations and a commercial audio/video production house as a Production Director. His writing credits include numerous radio and TV commercials and corporate videos.
Paul now showcases his communication skills and industry knowledge as a Script Writer for FA Client Machine. He helps advisors grow their practices with entertaining, engaging and educational custom video content.
Paul lives in New York City and his hobbies include bowling, playing WGT virtual golf and cooking.
Video Marketing Manager
After graduating from Santa Clara University, Grant began his career at YouTube supporting video assets in the Google Play store. He then worked for a few years at Pottery Barn in San Francisco writing product information for hundreds of products a quarter. SKULLY, an augmented reality hardware company, then hired Grant to build and run their customer support system. He managed a team of four support agents and built a robust support system fielding hundreds of tickets and phone calls a day. Grant was also in charge of drafting customer messaging and running ad campaigns for various marketing channels. Now, Grant applies his deep experience in digital marketing and customer service to help FA Client Machine’s clients leverage video marketing to grow their practices and position themselves online as experts in their niches.
Grant spends his spare time as a musician, contracting film scores and sound design projects, while also performing with his live electronic band. He currently lives in Phoenix, Arizona, loves sci-fi novels, considers himself a movie buff and wishes he’d rock climb more.
Video Marketing Manager
Cherie has been helping businesses communicate for over 20 years, most recently as a freelance writer for the automotive, real estate, travel, and technology industries. Prior to that, she was director of public relations for Qwest Digital Media, a venture between Qwest Communications and The Anschutz Corporation. Qwest Digital Media provided live event and on-demand streaming media solutions for web-based corporate communications, corporate training, sales, and marketing applications.
Previously, Cherie managed western region marketing programs for Avid Technology, an Academy Award-winning entertainment technology company. She was integral to Avid’s success in its reseller channel, building key relationships and leading special events and initiatives including Avid User Groups and an Oscar celebration party for the Hollywood film community.
Prior to Avid, Cherie was marketing director for Source Digital, a reseller startup that focused on digital video and multimedia technologies.
Cherie received her Bachelor of Business Administration in Marketing from James Madison University in Harrisonburg, Virginia and currently lives in Newport Beach, California. She loves to spend time having fun with her husband, two children, and high-energy black Labrador Retriever. Cherie enjoys tennis, travel, the beach, and cheering on her kids at youth sports.
Henry J. Evans
Advisory Board Member
Henry J. Evans is the sales and marketing expert who authored the #1 Amazon best-seller, The Hour A Day Entrepreneur. Henry has been successful on the front lines and in leadership capacities in software companies, hardware companies, commercial real estate firms, and manufacturing organizations. He’s successfully engineered the selling of everything from newspapers to office buildings, kitchen remodeling to enterprise software and even sold knives door-to-door.
He has had responsibility for generating over $15,000,000 in sales and has engineered a $189,000 payday in 90 minutes. His experience spans from the heart of Washington, D.C., successfully selling such clients such as the US Department of Labor and the Executive Office of the President of the United States, down to working with the highest rated Yelp spa in San Diego county. Henry has helped create dozens of businesses and successfully taken more than 15 products to market.
Henry graduated from the University of Iowa in 1995 and graduated from Corporate America to an entrepreneur on October 31, 2008. He has been involved in the Board of Directors of the local YMCA, and is on the board of the EO Accelerator Organization (Entrepreneurs Organization) and gives time and expertise to help small business owners achieve entrepreneurial freedom.
He is a life-long learner, a huge believer in continual self-improvement and counts his wife and God as the biggest influences on his life. Henry, his wife and two daughters live in San Diego with the world’s cutest dog, Skylar.
Advisory Board Member
Jim Stewart has served the financial services industry for the past forty years. His foundation was built upon securities and life business in addition to having held the CFP® (#2772) designation for many years. The scope has been far reaching from serving as President of two financial planning firms to being the producer and co-host of a daily national television/radio financial talk show. Along the way he has also been a Director of FMO development, instrumental in the launch of insurance on www.WellFargo.com, and EVP of a national insurance marketing organization.
His skills include sales, technology, marketing, and communications.
Jim is a Co-Creator of FA Client Machine’s Turnkey Video Library and now serves serves as an Advisory Board Member with the company to help further the outreach of this valuable client marketing tool to the financial industry. He believes that service from stem to stem is vital for financial advisors and the public.
Jim is an avid traveler (61 countries), enjoys sailing (Charter Boat Certified) and helps breed Eurasiers (the perfect dog) with his wife.
Advisory Board Member
Emmy-nominated filmmaker Eric Addison founded 100 ACRE FILMS in 2003, and since then has garnered numerous awards and served Fortune 500 companies in San Diego and around the nation with his company’s corporate video production services. He’s a proud graduate of the San Diego State University film program and the Manager of the San Diego Premiere Pro User Group. Well versed in cinema, the writings of Ernest Hemingway, and early 80’s video games, Eric’s true passion is cinematic storytelling, and he has not missed a Sundance Film Festival in 13 years.
Eric was instrumental in launching FA Client Machine through his professional and personal support for his wife, Jill Addison.
Video Marketing & YouTube Specialist
Dianne Catapang is a Video Marketing & YouTube Specialist with a special focus on integrating video with blogging, email marketing and social media strategies. Dianne has been with FA Client Machine from the beginning and has helped the company grow quickly with her reliable video marketing systems.
Dianne’s favorite hobbies are watching movies, reading books and novels, and she loves playtime with nephews and niece during free time and weekends.
Dana Avánt has helped FA Client Machine grow quickly with excellent and reliable technical support and expertise. Her passion is to help businesses grow, run efficiently, and reach their goals. When she’s not working with clients to support their internet presence, she enjoys watching sports, cooking, baking and sailing.
Dana lives in San Diego with her husband and business partner, Gary.
Why We Created FA Client Machine:
FA Client Machine is the cumulative result of over 10 years of experience, passion, and effort.
The idea for FA Client Machine came to Jill Addison one day when she was reading an article about focusing on your ‘Ideal Client.’ While reading, Addison considered her ideal client and realized that, despite having a wide range of existing clients in several different industries, she didn’t quite have a defined idea of who her ideal client actually was. This led to an investigation of her current clients and where they came from, how they found her, and why they used her services, which uncovered the fact that half her Whiteboard Video Package clients were in the financial services industry.
Working closely with several influential financial services professionals, Addison soon connected with James Stewart, CFP® , a respected financial advisor and marketing master with over 30 years of experience as a leading producer in the financial services industry. Stewart was impressed with the tremendous value of Addison’s Whiteboard Video Packages and their ability to both attract prospects and deepen existing relationships with current clients. Using Addison’s video production skills and Stewart’s financial expertise, the two worked to create a variety of entertaining and engaging videos that provide educational content about various financial topics with a focus on reducing complex concepts into simple, easy-to-understand ideas. The result became known as the Turnkey Video Library, and as they began showing these videos to other financial advisors, it quickly became apparent that they were on to something.
FA Client Machine is now a boutique practice that helps financial advisors, Registered Investment Advisors, insurance professionals, and other financial services professionals to automate your marketing, stand out with educational and entertaining videos, and engage prospects and clients with your digital presence. Our goal is to serve 100 financial services professionals in 2018, equipping our clients to cumulatively help thousands of Americans to live their dreams and secure their financial futures.
FA Client Machine was born at the perfect time in history to help forward-thinking financial services professionals to transition from relying on dying seminar strategies to leveraging the power of digital marketing to grow their practices like never before.
Jill Addison is available to speak at financial services industry events as a Video Marketing Expert. According to one attendee at Bob Veres’ Insider’s Forum, “Jill’s talk was my favorite part of the conference. I loved what she said about how people feel like they know you when they watch your videos.” To book Jill as a speaker, click here.
Jill was recently featured as a speaker at the Financial Planning Association’s annual conference. Her topic illuminated how Financial Advisors are using cutting edge digital marketing strategies like video to target their exact niche. To book Jill as a speaker at your next financial services event, click here.